Only When the Words Outdo the Silence

Marketing, Media and Minutiae

Archive for November 2009

New URL Taxonomy in Google: Breadcrumb Navigation

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I was snooping around Google.co.uk the other day, specifically checking out incoming links to a number of websites using the [link:www.blahblahblah.com] operator, and noticed the way URLs are displayed for these results is different for some while others have remained the same.  It looks like the URL taxonomy for certain link: queries return URLs that contain a new symbol: > (they look like breadcrumbs).  Take a look:

I initially thought those URLs that exceeded a certain character length were the ones receiving this updated URL taxonomy, but that doesn’t seem to be the case.  I can’t figure out what triggers the new URL structure.  I’m actually leaning toward it being another bit of Caffeine that has made it’s way to the masses.  Have any ideas as to what triggers it?

Update:  Google announced these changes occur when URLs are either too long or too short.  They’re now pulling breadcrumbs to help provide more information to users.  Also, another reason to closely watch the international search engines as this development showed up in Google.co.uk earlier than the official announcement from Google.

Written by Cory Barbot

November 18, 2009 at 6:03 am

Tsarist and Soviet Era Product Posters

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A collection of advertisements for your everyday goods circa pre-Bolsheviks/1920s – check them out.

Written by Cory Barbot

November 12, 2009 at 6:09 am

Posted in Creativity

Tagged with ,

EatSleepDraw Sketch

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I recently submitted a sketch to EatSleepDraw I did while plopped on the couch one evening.  Amazingly, it was accepted!  Take a peek:

For all of the non-comic book nerds, the character in question is Maul from an Image comic called WildC.A.T.S.

Written by Cory Barbot

November 10, 2009 at 8:43 pm

Posted in Creativity

Tagged with , ,

Socialism, Comrade

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Translates as “Have you joined the Volunteers?” Something tells me “volunteer” was used liberally…

Don’t just do social media, be a social company.  Get a company policy.  Email it to all@yourcompany.com.  Create an editorial calendar.  Tell people to follow the calendar…or not.  Measure.   Stop making excuses, it’s not about you.  They’re talking.  Make being a social company part of your core values, your brand.  Make your people be social.  Make your CEO be social. Make them sign up. Being social provides links to your website; updates your site consistently via a blog; internally links with your blog; submits your content to the masses with social bookmarking; steers the conversation; provides product feedback; instigates R&D; creates culture; responsibility; accountability.

Building the House

Company Policy

  • Treat others as you would have them treat you
  • Be social, don’t simply do social
  • Be transparent
  • Share
  • Reciprocate
  • Link
  • Track

Where?

  • Blog
  • Facebook
  • Twitter
  • LinkedIn
  • Ning
  • Tumblr
  • Posterous

Syndication?

  • Digg
  • Reddit
  • Delicious
  • FriendFeed
  • Propeller
  • StumbleUpon
  • Mister Wong
  • Technorati
  • BlogCatalog

Creation?

  • Youtube
  • Vimeo
  • Dailymotion
  • 5min
  • Metacafe
  • Howcast
  • Flickr
  • Picasa
  • Imageshack
  • Photobucket
  • Slideshare
  • Squidoo
  • Twine

Humanize?

  • FollowFriday
  • Retweet
  • Foursquare
  • Wall poll
  • Image submission and tagging
  • Link out
  • Personal blog
  • deviantART
  • Scribd
  • Pandora
  • last.fm
  • IMEEM
  • Etsy
  • Good Reads

Running list (and post) of why this is true:

Written by Cory Barbot

November 8, 2009 at 9:43 am

Posted in Social Media

Tagged with , , , , , ,

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