Socialism, Comrade
Translates as “Have you joined the Volunteers?” Something tells me “volunteer” was used liberally…
Don’t just do social media, be a social company. Get a company policy. Email it to all@yourcompany.com. Create an editorial calendar. Tell people to follow the calendar…or not. Measure. Stop making excuses, it’s not about you. They’re talking. Make being a social company part of your core values, your brand. Make your people be social. Make your CEO be social. Make them sign up. Being social provides links to your website; updates your site consistently via a blog; internally links with your blog; submits your content to the masses with social bookmarking; steers the conversation; provides product feedback; instigates R&D; creates culture; responsibility; accountability.
Building the House
Company Policy
- Treat others as you would have them treat you
- Be social, don’t simply do social
- Be transparent
- Share
- Reciprocate
- Link
- Track
Where?
- Blog
- Ning
- Tumblr
- Posterous
Syndication?
- Digg
- Delicious
- FriendFeed
- Propeller
- StumbleUpon
- Mister Wong
- Technorati
- BlogCatalog
Creation?
- Youtube
- Vimeo
- Dailymotion
- 5min
- Metacafe
- Howcast
- Flickr
- Picasa
- Imageshack
- Photobucket
- Slideshare
- Squidoo
- Twine
Humanize?
- FollowFriday
- Retweet
- Foursquare
- Wall poll
- Image submission and tagging
- Link out
- Personal blog
- deviantART
- Scribd
- Pandora
- last.fm
- IMEEM
- Etsy
- Good Reads
Running list (and post) of why this is true:
- The Razorfish Digital Brand Experience Report – from Going Social Now: 73% of consumers have posted a product or brand review on a website like Amazon, Yelp, Facebook or Twitter
- Social Media Users Talk Brands
- Tell me what you need!
- Most Trafficked Sites
- 35 Social Media KPIs to Help Measure Engagement
- URL Builder
- How to Track the Full Referring URL in Google Analytics
- SocialMention
- PostRank
- Consumers Embrace Social Shopping
- LinkedIn Opens Up
- Transparency is the New Marketing
