Good Ole Honesty
There’s 1 trillion websites competing against each other. The most honest website of all? Google. Google can’t help you with your problems. If you suspect you might have herpes after a particularly courageous night out on the town, going to Google will not help you (although you may feel a vague feeling of remorse when you see the “I’m Feeling Lucky” button).
Google has no content on it at all. But Google is honest about that. You just walked into their store and said, “Please, help me – do you have anything to prevent a potential outbreak of herpes” and Google will say, quite honestly, “i’m sorry, I can’t help you, but here are ten of my competitors who can potentially help you. And, by the way, here are three more of my competitors who MIGHT be able to help you but, in full disclosure, they are paying me to tell you this.” And then Google shrugs its shoulders. That’s all they can do for you.
But that’s honesty. That’s not branding. So you’ll come back to them…
- from 7 Things Happen to You When You Are Completely Honest
