Only When the Words Outdo the Silence

Marketing, Media and Minutiae

iPad and Education

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In his presentation, Apple’s Phil Schiller heavily criticized the static, text-heavy format of the traditional texbook. Far better to present information dynamically with graphics, supporting illustrations, movies, interactive components and all the rest of it. Sure, why not? But—-consider how many of the most sophisticated computer users consume “content” online, perhaps especially the ones who use iPads. Do they seek out material that looks like this? Do they want multi-modal, multimedia formats? Do they love jazzy Infographics? No. They use Instapaper or some equivalent tool to create reading lists for themselves, and to read those articles in a format that deliberately strips out a lot of the original presentation and replaces it with simple, clean, easy-to-read, blocks of text that look a lot like a well-designed piece of outmoded 1950s technology.

From Crooked Timber.

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Written by Cory Barbot

January 28, 2012 at 5:17 pm

Posted in Uncategorized

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