Archive for the ‘Online Marketing’ Category
Last 10 Sites I’ve Bookmarked

In the spirit of growing the web and spreading the link love, the last 10 sites I bookmarked:
- Themeforest – a website with themes to fit all of your content management system needs. They’re mostly paid themes, but they look great. They’ve got everything from WordPress themes to Drupal themes
- 35 Excellent Wireframing Resources – came across this page will scoping out new wireframing/idea visualization/presentation software. Smashing Magazine is good, period, but if you’re not only looking for wireframing/idea visualization/presentation software and want to learn about how to do it correctly, what it means and so forth then check out this page
- n+1 – because you need interests outside of work – politics, literature and culture. Enough said.
- The 150 Best Online Flash Games – because you need intere…because flash games are fun
- A List Apart – as the tagline says, “From pixels to prose, content to coding.” Came across this site, via an article on the site, about content strategy. Content needs to be created with much more purpose
- The Best Southern Movie of 2010 – I moved to Austin from Little Rock. Arkansas is near and dear.
- McKinseyQuarterly – the CEO of Apogee is a former McKinsey guy; I figured it was about time I checked out their online presence
- Finding the Right Tweeple – looking to find people to follow on Twitter? Here are a few tools
- PageRank Recovery Tool – looking to find the 404 errors on your site that are wasting away your precious PageRank?
- SEO Gadget – I like their posts
Ratings in PPC Ads
Google and Bazaarvoice recently announced they’d be teaming up to bring ratings to the world of search. I just came across a number of ratings in PPC ads for a few keyword searches, but it doesn’t look like the work of Bazaarvoice. Check it out:

CampaignManagementForce.com
Whoever comes up with the SalesForce of marketing software will win:
Integrated support for online and offline. Most of us recognize that companies can no longer treat the Internet as ”new media” or a standalone skunk works marketing function separate from the rest of the marketing organization. Interestingly, the kinds of things that onlinemarketing groups are trying to do today requires many of the core capabilities that most Campaign Management applications possess. But Campaign Management also needs to evolve to deal much more effectively with visitor anonymity, online behavioral data, and web channels. Beyond that, it must also better support marketing’s need to integrate across online channels themselves (yes, current technologies do a poor job of helping marketers integrate their online efforts much less online and offline!) as well as offline or traditional channels.
