Archive for the ‘Website Design’ Category
I’ve noticed more sites addressing visitors directly with language that likely comes out of their analytics package. I like what KBB has done with their most recent redesign in asking users questions that help them drill down to what they’d like to accomplish. Direct, simple, clear. Something similar occurs on the Convio website with the My Organization Needs to.. section. KBB’s previous design had a lot going on – see Google’s cached version of the site.
Update: Cached version of this page is outdated, but…it did work at one point. I promise. And, another thought(s) to add on:
- It’s like they decided to turn their page into one of those chat pop-ups – “Hi. We’re here. Yes, we’re talking to you. How can we help?”
- Not only is it useful, but personal
Website usability is design. Robin Williams’ four basics of effective graphic design fits flawlessly with effective website design:
Contrast. “If the elements (type, color, size, line thickness, shape, space, etc) are not the same, then make them very different.
Repetition. Repeating visual elements “helps develop the organization and strengthens unity” or your website, brochure, etc
Alignment. “Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page.”
Proximity. “Items relating to each other should be grouped close together.”