Archive for November 2009
A collection of advertisements for your everyday goods circa pre-Bolsheviks/1920s – check them out.
For all of the non-comic book nerds, the character in question is Maul from an Image comic called WildC.A.T.S.
Translates as “Have you joined the Volunteers?” Something tells me “volunteer” was used liberally…
Don’t just do social media, be a social company. Get a company policy. Email it to firstname.lastname@example.org. Create an editorial calendar. Tell people to follow the calendar…or not. Measure. Stop making excuses, it’s not about you. They’re talking. Make being a social company part of your core values, your brand. Make your people be social. Make your CEO be social. Make them sign up. Being social provides links to your website; updates your site consistently via a blog; internally links with your blog; submits your content to the masses with social bookmarking; steers the conversation; provides product feedback; instigates R&D; creates culture; responsibility; accountability.
Building the House
- Treat others as you would have them treat you
- Be social, don’t simply do social
- Be transparent
- Mister Wong
- Wall poll
- Image submission and tagging
- Link out
- Personal blog
- Good Reads
Running list (and post) of why this is true:
- The Razorfish Digital Brand Experience Report – from Going Social Now: 73% of consumers have posted a product or brand review on a website like Amazon, Yelp, Facebook or Twitter
- Social Media Users Talk Brands
- Tell me what you need!
- Most Trafficked Sites
- 35 Social Media KPIs to Help Measure Engagement
- URL Builder
- How to Track the Full Referring URL in Google Analytics
- Consumers Embrace Social Shopping
- LinkedIn Opens Up
- Transparency is the New Marketing